2020 Digital Marketing Strategies
17-17

June 2020

ONLINE

ZOOM

About

Digital Marketing Strategies in 2020 will present how marketers are re-evaluating their strategies during the crisis and deliver the much-needed connection with their audiences by creating the content they desire. Join the online conference and gather knowledge from like-minded professionals from around the globe. Take inspiration from the leading keynote speakers, who will give an overview of today's challenges and find answers to the most burning questions: How to strategically create and distribute the best and most relevant content with t...

Digital Marketing Strategies in 2020 will present how marketers are re-evaluating their strategies during the crisis and deliver the much-needed connection with their audiences by creating the content they desire. Join the online conference and gather knowledge from like-minded professionals from around the globe. Take inspiration from the leading keynote speakers, who will give an overview of today's challenges and find answers to the most burning questions: How to strategically create and distribute the best and most relevant content with the highest engagement rates? -How to create a personalized, seamless, and connected experience as the world is transforming to the new normal? -Should you focus on activation techniques or brand awareness? -What technology tools to use to help create, manage, deliver, and scale the enterprise content? -How to target and engage audiences along the customer journey, providing a better and more valuable experience? Giuseppe Caltabiano will be joining us at #VLContent on 17th June, with his topic: What the Coronavirus crisis means for marketers, how to pivot marketing & content marketing strategies during and post the Coronavirus crisis. How to combine Artificial Intelligence and Human Emotion to create content at scale that connects with the audience will be presented by Romulo Rejon. Giovanni Tavani will discuss the challenges of the current pandemics and changing the customer support experience. In a session with Irina Pashina, you'll hear about the essence of the content strategy function and what makes it a foundation for offering a great experience and contributing to business results. The brochure contains the key insights of the live event...

more info
Who Should Attend

SVPs, VPs, CEOs, directors, heads, team leaders, specialists, managers, strategists, planners and creators specialising in:

  • Content Strategy
  • Branding & Reputation
  • Social Media Marketing
  • Communication: Corporate, Brand, Internal, External, Multi-Channel, Omni-Channel, Strategic, Technical
  • E-commerce
  • Engagement
  • Digital Innovation
  • Writing/Editing
  • Organisation Development
  • Content Marketing
  • Digital Marketing
  • Marketing Analytics/Marketing Operation/Marketing Innovation
  • Customer Relations/Public Relations/Media Relations
  • E-marketing
  • Customer Experience
  • UX Design
  • Agencies/Advertising
  • Marketing
Key Practical Learning Points of the Summit

What the Coronavirus crisis means for marketers. How to pivot marketing & content marketing strategies during and post the Coronavirus crisis
How to combine Artificial Intelligence and Human Emotion to create content at scale that connects with the audience
How the current pandemics is changing the customer support experience
Authentic, Bold, Consistent, Digital: The Essence of Content Strategy in Times of Change
Speakers
Giuseppe Caltabiano, UK

Senior Director of Marketing

Rock Content

Romulo Rejon, ES

Senior Marketing Advisor, Speaker

Giovanni Tavani, FR

Global Social Media Customer Services Leader

Royal Canin

Irina Pashina, DE

Senior Director, Content Strategy and User Experience

SAP SE

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