2nd Annual Content Strategy Summit

We are pleased to announce the 2nd Annual Content Strategy Summit on February 15th- 16th, 2018 in Vienna, Austria. This event will bring together the foremost experts in content strategy to discuss the latest developments in the field.

Laying out a content schematic within any line of business requires content strategists to fill new demands set out from the 21st century. In this year’s edition, the conversation will continue by exploring the latest innovative trends in designing content strategies. Delving deep into the challenges and expectations of building new innovative strategies, attendees will be treated to a number of discussions around the financial responsibility of content strategy, sustainability, and future implications from the rising use of new technologies.

This cross industry event will provide an unmatched opportunity for content strategist aficionados to come together to discuss issues and trends in the field and how to apply solutions to 21st century challenges.

We are honoured to invite you to this Summit and look forward to seeing you in Vienna, February 2018!

Key Practical Learning Points of the Summit:

  • How to produce content that promotes engagement, awareness, and brand loyalty
  • Developing and documenting a global content strategy
  • How to craft content for an emotional impact
  • How to leverage the native functionality of social platforms for breakthrough
  • How a single piece of content could represent all the phases of the content funnel
  • Why is it important for a company to be a medium that produces content for its own platforms and for social media?
  • Maintaining a consistent editorial approach without stifling local creativity
  • How to apply the psychology of design to content marketing and social media and attract new audiences
  • Pulling the content story together: a toolkit for executing content strategy at scale
  • Learn about great engagement with a minimal budget
  • Using data and insights in content marketing

Who Should Attend:

Chief Executives, Directors, Vice Presidents, Department Heads, Leaders and Managers specialising in:

  • Content Strategy
  • Content Marketing
  • Branding & Reputation
  • Digital Marketing
  • Social Media Marketing
  • Marketing Analytics/Marketing Operation/Marketing Innovation
  • Communications
  • Customer Relations/Public Relations/Media Relations
  • E-commerce
  • E-marketing
  • Digital Innovation
  • UX Design
  • Writing/Editing
  • Agencies/Advertising
  • Organisation Development

 

Speakers
Media partners

Previous Year Attendees

  • A/O Bayer, Russia
    Marketing Specialist

  • JT International SA, Switzerland
    Employer Branding & HR Communications Manager

  • Airbus Group S.A.S., France
    Editor in Chief

  • Sodexo S.A., France
    Digital Community Manager

  • Henkel AG & Co. KGaA, France
    Global Marketing & Communication Manager

  • Represent communications d.o.o., Serbia
    The Content Studio Director

  • TUI Travel PLC, UK
    Content System Management Manager

  • Siemens S.A., Portugal
    Head of Communications

  • Siemens S.A., Portugal
    Africa Manager

  • Johnson & Johnson AG, Switzerland
    Marketing Communications Manager, EMEA

  • Johnson & Johnson AG, Switzerland
    Director, EMEA Marketing Communications

  • Autodesk Limited, UK
    Manager of Product Marketing

  • Autodesk Limited, UK
    Product Marketing Manager

  • Autodesk Limited, UK
    Product Marketing Manager

  • Millipore SAS, France
    Scientific Content Manager

  • Dräger Safety AG & Co. KGaA, Germany
    Marketing Editor

  • Dräger Safety AG & Co. KGaA, Germany
    Marketing Editor

  • Lear Corporation Holding Spain, SLU, Spain
    Marketing Specialist

  • ING Bank N.V., The Netherlands
    Chief Editor

  • ING Bank N.V., The Netherlands
    Senior Editor

  • SIMAD S.R.L., Italy
    Marketing Communications Specialist

  • SIMAD S.R.L., Italy
    Marketing Communications Manager

  • Mylan GmbH, Switzerland
    Head of Global Product PR Department

  • Medicines for Europe, Belgium
    Communications Director

  • Meliá Hotels International, Spain
    Digital Content & SEO Manager

  • Meliá Hotels International, Spain
    Content Strategist

  • Intesa Sanpaolo Group Services, Italy
    Internal Communications Senior Specialist

  • TETRA PAK PACKAGING SOLUTIONS SPA, Italy
    Manager, Marketing Communication

  • Leica Microsystems, Germany
    Manager Scientific PR

  • UPS Europe SPRL/BVBA, Belgium
    Customer Communications Lead

  • UPS Europe SPRL/BVBA, Belgium
    Healthcare Communications Lead

  • Siemens AG, Germany
    Head of Communication Strategy & Planning

  • Siemens AG, Germany
    Senior Project Manager, Communications

  • Toxikon, Belgium
    Study Director

  • AccorHotels Germany GmbH, Germany
    Vice President Corporate Communications

  • Accenture Services GmbH, Germany
    Ass. Mgr Change Management Center

  • BearingPoint Software Solutions GmbH, Germany
    Marketing Analyst

  • Atos, Germany
    Global Head of Atos Speak Network

  • DELL Technologies, France
    Global Social Media Support Senior Manager

  • Schneider Electric, UK
    VP Marketing Integration – Social Media, PR and Content IT Division

  • SAP SE, Germany
    Head of Strategy, Processes & Technology, Studio SAP

  • SAP SE, Germany
    Global Digital Strategist

  • Oracle, Germany
    Director Technology Marketing & Content Strategist EMEA

  • The Economist Group, UK
    Associate Director Creative Strategy EMEA

  • Google, UK
    Creative Content Lead

  • AUDI AG, US
    Director Marketing & PR at Audi AG

  • Microsoft Austria, Austria
    SMB Marketing Lead

  • Diageo, Netherlands
    Global Head of Brand Communications

  • Vodafone IoT, UK
    Retail IoT Market Development Lead

  • Cisco Marketing and Communications, Italy
    Head of SP Digital & GTM Marketing Programs

  • METRO AG, Germany
    Global Web Visibility & Online Advertising Expert

  • Editions Financial, UK
    Managing Director

  • Territory Content to result GmbH, Germany
    Head of Content Strategy Member of the Management Board