2nd Annual Content Strategy Summit
15-16

February 2018

Austria

Vienna

Hotel Park Royal Palace Vienna****S

Schloßallee 8, 1140

About

Where will content marketing be in the future? Is your content good or bad? Or, maybe it is your strategy that is not working?! Now is the time to revamp your content strategy. In this year’s edition of the Content Strategy Summit, we have gath-ered world-renowned speakers and creative practitioners for you who will take you on a journey of discovering where content marketing will be in the future and what you need to do to adapt your strategy and em-brace new trends and market demands. The 2nd Annual Content...

Where will content marketing be in the future? Is your content good or bad? Or, maybe it is your strategy that is not working?! Now is the time to revamp your content strategy. In this year’s edition of the Content Strategy Summit, we have gath-ered world-renowned speakers and creative practitioners for you who will take you on a journey of discovering where content marketing will be in the future and what you need to do to adapt your strategy and em-brace new trends and market demands. The 2nd Annual Content Strategy Summit scheduled for February 2018 in Vienna, Austria will unlock strategies for content creation for greater engagement and linking different formats. This premier B2B event will create unique opportunities for B2C and B2B content marketers to directly engage with each other and gain valuable insights on future demands. It will also provide digital marketing special-ist with the proper tools and knowledge to succeed in delivering value while fulfilling their business goals. This Summit will address issues in content management, production, and distribution of content. It will shed light on new technologies and rising demands by sharing knowledge and best practices of how to lever-age your strategy by equipping it with the relevant tools. Not forgetting about the digital world, this Summit will also postulate the new trends and technological developments that are shaping digital marketing. It is an honour and privilege to invite you to participate in this Summit. We look forward to welcoming you at the Summit in Vienna in February!

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Who Should Attend

Chief Executives, Directors, Vice Presidents, Department Heads, Leaders and Managers specialising in:

  • Content Strategy
  • Branding & Reputation
  • Social Media Marketing
  • Communications
  • E-commerce
  • Digital Innovation
  • Writing/Editing
  • Organisation Development
  • Content Marketing
  • Digital Marketing
  • Marketing Analytics/Marketing Operation/Marketing Innovation
  • Customer Relations/Public Relations/Media Relations
  • E-marketing
  • UX Design
  • Agencies/Advertising
Key Practical Learning Points of the Summit

How to produce content that promotes engagement, awareness, and brand loyalty
Developing and documenting a global content strategy
How to craft content for an emotional impact
How to leverage the native functionality of social platforms for breakthrough
How a single piece of content could represent all the phases of the content funnel
Why is it important for a company to be a medium that produces content for its own platforms and for social media?
Maintaining a consistent editorial approach without stifling local creativity
How to apply the psychology of design to content marketing and social media and attract new audiences
Pulling the content story together: a toolkit for executing content strategy at scale
Learn about great engagement with a minimal budget
Using data and insights in content marketing
Speakers
Dr. Hartmut Huebner, DE

Vice President Communications Siemens Financial Services

Siemens

Irina Pashina, DE

Senior Director, Content Strategy and Customer Experience

SAP SE

Sanne van Schoonneveldt, NL

Director of Global Content Strategy and Planning

Philips

Giovanni Tavani

Global Social Media Support Senior Manager

Dell | SDS Consumer Support

Lasse Høgfeldt, DK

Head of Communications and Social Media, Editor-in-chief, Keynote Speaker

Jyske Bank

Gaetano Mecenero

Head Content Marketing Strategy & Projects

AXA

Giuseppe Caltabiano, UK

Content Marketing Keynote Speaker & Author, Chief Strategist for EMEA

Scorch Agency

Marie Girard, FR

Customer/ User Experience Strategist, Teacher, Keynote Speaker, Innovation Facilitator

IBM

Uwe Jaeger, DE

Vice President, Device Marketing & Service Management

Deutsche Telekom

Ksenia Khalina, AT

Head of Global Heineken® Trade Marketing

Heineken

Stanislas Magniant, UK

Online Media Communication Director Western Europe

Coca-Cola

Wolfgang Eigner, ES

Global Strategic Director, Master Practitioner in NLP

IPG

Staffan Ekengren, SE

Head of Scania Newsdesk

Scania CV AB

Amy Brown, NL

Head of Planning at iris Amsterdam

iris Worldwide

Bart Nieuwstraten, NL

Initiative Lead at ING Global Innovation Office

ING

Jason Miller, UK

Global Content Marketing Lead

LinkedIn

Elisabet Anglada Escarrabill, ES

Head of Content Activation Communications

SEAT

Annual

Events

Previous Year Attendees
  • A/O Bayer Russia

    Marketing Specialist

  • JT International SA Switzerland

    Employer Branding & HR Communications Manager

  • Airbus Group S.A.S. France

    Editor in Chief

  • Sodexo S.A. France

    Digital Community Manager

  • Henkel AG & Co. KGaA France

    Global Marketing & Communication Manager

  • Represent communications d.o.o. Serbia

    Serbia

  • TUI Travel PLC UK

    Content System Management Manager

  • Siemens S.A. Portugal

    Head of Communications

  • Siemens S.A. Portugalw

    Africa Manager

  • Johnson & Johnson AG Switzerland

    Marketing Communications Manager, EMEA

  • Johnson & Johnson AG Switzerland

    Director, EMEA Marketing Communications

  • Autodesk Limited UK

    Manager of Product Marketing

  • Autodesk Limited UK

    Product Marketing Manager

  • Autodesk Limited UK

    Product Marketing Manager

  • Millipore SAS France

    Scientific Content Manager

  • Dräger Safety AG & Co. KGaA Germany

    Marketing Editor

  • Lear Corporation Holding Spain, SLU Spain

    Marketing Specialist

  • ING Bank N.V. The Netherlands

    Chief Editor

  • SIMAD S.R.L. Italy

    Marketing Communications Specialist

  • SIMAD S.R.L. Italy

    Marketing Communications Manager

  • Mylan GmbH Switzerland

    Head of Global Product PR Department

  • Medicines for Europe Belgium

    Communications Director

  • Meliá Hotels International Spain

    Digital Content & SEO Manager

  • Meliá Hotels International Spain

    Content Strategist

  • Intesa Sanpaolo Group Services Italy

    Internal Communications Senior Specialist

  • TETRA PAK PACKAGING SOLUTIONS SPA Italy

    Manager, Marketing Communication

  • Leica Microsystems Germany

    Manager Scientific PR

  • UPS Europe SPRL/BVBA Belgium

    Customer Communications Lead

  • UPS Europe SPRL/BVBA Belgium

    Healthcare Communications Lead

  • Siemens AG Germany

    Head of Communication Strategy & Planning

  • Siemens AG Germany

    Senior Project Manager, Communications

  • Toxikon Belgium

    Study Director

  • AccorHotels Germany GmbH Germany

    Vice President Corporate Communications

  • Accenture Services GmbH Germany

    Ass. Mgr Change Management Center

  • BearingPoint Software Solutions GmbH, Germany

    Marketing Analyst

  • Atos Germany

    Global Head of Atos Speak Network

  • DELL Technologies France

    Global Social Media Support Senior Manager

  • Schneider Electric UK

    VP Marketing Integration – Social Media, PR and Content IT Division

  • SAP SE Germany

    Head of Strategy, Processes & Technology, Studio SAP

  • SAP SE Germany

    Global Digital Strategist

  • Oracle Germany

    Director Technology Marketing & Content Strategist EMEA

  • The Economist Group UK

    Associate Director Creative Strategy EMEA

  • Google UK

    Creative Content Lead

  • AUDI AG US

    Director Marketing & PR at Audi AG

  • Microsoft Austria Austria

    SMB Marketing Lead

  • Diageo Netherlands

    Global Head of Brand Communications

  • Vodafone IoT UK

    Retail IoT Market Development Lead

  • Cisco Marketing and Communications Italy

    Head of SP Digital & GTM Marketing Programs

  • METRO AG Germany

    Global Web Visibility & Online Advertising Expert

  • Editions Financial UK

    Managing Director

  • Territory Content to result GmbH Germany

    Head of Content Strategy Member of the Management Board



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Sponsors and Partners

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Media partner

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