2nd Design Thinking for Business Innovation Summit
06-07

February 2020

Spain

Barcelona

About

We are pleased to invite you to the Design Thinking for Business Innovation Summit on February 6th and 7th, 2020, in Barcelona, Spain. This B2B event will help participants learn more about using design thinking to create innovation in technology, products, services, business models, processes and organisations. Our consumer-driven society has created a lot of useless and unnecessary things. The design thinker’s role is to design our interaction with all of these things, and the purpose of design thinking is to empower leaders and practition...

We are pleased to invite you to the Design Thinking for Business Innovation Summit on February 6th and 7th, 2020, in Barcelona, Spain. This B2B event will help participants learn more about using design thinking to create innovation in technology, products, services, business models, processes and organisations. Our consumer-driven society has created a lot of useless and unnecessary things. The design thinker’s role is to design our interaction with all of these things, and the purpose of design thinking is to empower leaders and practitioners to work in more effective, human-focussed and strategic ways. At the Summit, we will discuss the impact of customer experience and focus on individual scenarios in business development. Also, we will discuss the problems and prospects of collective design thinking, which allows you to see the situation from many different angles, and one of the main themes will be the role of empathy, which has a huge impact on the design-thinking process. There will also be special attention paid to digital design thinking, which is a digital customer insight tool to fuel the organisation with an understanding of what happens as customer demands change, the market dynamics become more asymmetric and technologies transform. Digital innovation can enhance traditional business models and processes with digital technologies or invent entirely new engagement models and business models. Design thinkers are becoming very popular because there are many areas that need optimisation. Each person can become an innovator, applying design thinking to his subject area, regardless of the position in the company. Vonlanthen Group of Companies invites you to discuss and debate about a human-centred business reality, to learn skills from hands-on design thinking practitioners and to discover the business models of the future during the dialogue amongst top professionals in this cross-industry event. It is an honour and privilege to invite you to participate in this Summit. We look forward to welcoming you in Barcelona, this coming February!

more info
Who Should Attend

CEOs/Presidents, MDs, CCOs/CMOs/CDOs, Chief Executives, Directors, Vice Presidents, Department Heads, Leaders, Managers, Scientists and Technologists specialising in:

  • R&D
  • Design Thinker
  • Visual Thinking
  • Customer Journey
  • Service Design
  • User Experience
  • Prototyping
  • Open Innovation
  • External Innovation
  • Business Models/Digital Business Models
  • Product Development
  • Project Management
  • Business Planning
  • Operations
  • Product Development & Quality
  • Risk Management & Risk Communications
  • Regulatory Affairs
  • Technical Development
  • Product Sustainability
  • Quality Control, Safety & Assurance
  • Design Thinking
  • Design Strategy
  • Customer Experience
  • Customer Centricity
  • Human Centred Design
  • Creativity
  • Innovation Management
  • Front-End Innovation
  • Organisational Development
  • Portfolio Management
  • Innovation
  • Performance Measurement
  • Corporate Development
  • Strategic Innovation Management
  • Supply Chain Management
  • Crisis Management
  • Business Development
  • Scientific Affairs
  • Packaging
Key Practical Learning Points of the Summit

The creative and destructive power of design thinking
Design thinking for product innovation
Design thinking for service innovation
Design thinking for business model innovation
Design thinking for process and technology innovation
Design thinking for organisational innovation
Human-centered design
Design thinking process
Digital design thinking
Computing empathy
Useful online tools for design thinking
Digital design thinking as a platform

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