3rd Annual Content Strategy Summit
14-15

February 2019

Prague

Czech Republic

About

The content strategy landscape is evolving, are you able to keep up? Digital technology is advancing so rapidly that it’s not only changing how we consume content and create content, but it is also changing what kinds of content we create. Adding to that, delivering performance while creating content that will attract, acquire, and engage audiences is crucial to having a successful marketing campaign. Join us at the 3rd Annual Content Strategy Summit and hear from the brightest and best B2B and B2C content marketing professionals and aficiona...

The content strategy landscape is evolving, are you able to keep up? Digital technology is advancing so rapidly that it’s not only changing how we consume content and create content, but it is also changing what kinds of content we create. Adding to that, delivering performance while creating content that will attract, acquire, and engage audiences is crucial to having a successful marketing campaign. Join us at the 3rd Annual Content Strategy Summit and hear from the brightest and best B2B and B2C content marketing professionals and aficionados talk about clever tactics and effective strategies as well as the latest technology. Learn actionable ideas and how to plan your content strategy for the future, while taking advantage of existing content investments. We will help you to take your content marketing game to the next level! The 3rd Annual Content Strategy Summit, scheduled for February 14th and 15th 2018 in Prague, Czech Republic, will provide participants with two exciting days of real-world case studies providing insights into new demands and content formats, an international speakers board sharing their latest insights, workshops covering significant topics, engaging panel discussions, and connecting with your peers. This Summit will cover topics ranging from content strategy, content management, production, and distribution. It will address current trends such as AI, mobility, and visual content which are re-shaping digital marketing. We will arm you with strategies to deliver greater personalization, memorable content experiences, and greater business results.

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Who Should Attend

SVPs, VPs, CEOs, Directors, Global Heads, Heads, Team Leaders, Specialists, Managers, Strategists, Planners and Creators specialising in:

  • Content Strategy
  • Branding & Reputation
  • Social Media Marketing
  • Communication: Corporate, Brand, Internal, External, Multi-Channel, Omni-Channel, Strategic, Technical
  • E-commerce
  • Engagement
  • Digital Innovation
  • Writing/Editing
  • Organisation Development
  • Content Marketing
  • Digital Marketing
  • Marketing Analytics/Marketing Operation/Marketing Innovation
  • Customer Relations/Public Relations/Media Relations
  • E-marketing
  • Customer Experience
  • UX Design
  • Agencies/Advertising
Key Practical Learning Points of the Summit

Using storytelling to magnify your content strategy
How to prepare for the world beyond chatbots and voice
Building strong relationships with stakeholders and influencers
Creating social care content strategy for the brand
How to create your content framework using data
Multi-market content: adopting the tools to manage a multi-local content strategy
How to use behavioural science to create better content
Speakers
Giuseppe Caltabiano, UK

Head of Content Strategy, Content Marketing Strategy Speaker & Writer

Contently

Giovanni Tavani, FR

Director, Global Social Media Customer Care

Royal Canin

Inge Massen, NL

Global Director, Communications & External Affairs

DSM

Romulo Rejon, ES

Head of Digital Marketing & Innovation — SMEs

Telefonica

Philipp Wachholz, DE

Director, Corporate Affairs

McDonald's

Florian Stickel, DE

Editor-in-Chief

Microsoft

Luisella Giani, IT

EMEA Industry Transformation Director

Oracle

Michele Bologna, IT

Head of Communications

Enel Green Power

Stephanie Peterson, DE

VP Digital, Planning & Activation

adidas

Tomas Kellner, USA

Editor-in-Chief GE Reports & GE Brief

GE

Carlos Fernandez Guerra, ES

Director, Digital & Social Media

Iberdrola

Sascha Pallenberg, TW

Head of Digital Content

Daimler

Thomas Berscheid, DE

Head of Global Shared Services, Content Production, Online Marketing, Web Content Management

TÜV Rheinland

Dan Bennett, UK

Senior Behavioural Strategist

Ogilvy’s Behavioural Science Practice

Annual

Events

Previous Year Attendees
  • A/O Bayer Russia

    Marketing Specialist

  • JT International SA Switzerland

    Employer Branding & HR Communications Manager

  • Airbus Group S.A.S. France

    Editor in Chief

  • Sodexo S.A. France

    Digital Community Manager

  • Henkel AG & Co. KGaA France

    Global Marketing & Communication Manager

  • Represent communications d.o.o. Serbia

    Serbia

  • TUI Travel PLC UK

    Content System Management Manager

  • Siemens S.A. Portugal

    Head of Communications

  • Siemens S.A. Portugalw

    Africa Manager

  • Johnson & Johnson AG Switzerland

    Marketing Communications Manager, EMEA

  • Johnson & Johnson AG Switzerland

    Director, EMEA Marketing Communications

  • Autodesk Limited UK

    Manager of Product Marketing

  • Autodesk Limited UK

    Product Marketing Manager

  • Autodesk Limited UK

    Product Marketing Manager

  • Millipore SAS France

    Scientific Content Manager

  • Dräger Safety AG & Co. KGaA Germany

    Marketing Editor

  • Lear Corporation Holding Spain, SLU Spain

    Marketing Specialist

  • ING Bank N.V. The Netherlands

    Chief Editor

  • SIMAD S.R.L. Italy

    Marketing Communications Specialist

  • SIMAD S.R.L. Italy

    Marketing Communications Manager

  • Mylan GmbH Switzerland

    Head of Global Product PR Department

  • Medicines for Europe Belgium

    Communications Director

  • Meliá Hotels International Spain

    Digital Content & SEO Manager

  • Meliá Hotels International Spain

    Content Strategist

  • Intesa Sanpaolo Group Services Italy

    Internal Communications Senior Specialist

  • TETRA PAK PACKAGING SOLUTIONS SPA Italy

    Manager, Marketing Communication

  • Leica Microsystems Germany

    Manager Scientific PR

  • UPS Europe SPRL/BVBA Belgium

    Customer Communications Lead

  • UPS Europe SPRL/BVBA Belgium

    Healthcare Communications Lead

  • Siemens AG Germany

    Head of Communication Strategy & Planning

  • Siemens AG Germany

    Senior Project Manager, Communications

  • Toxikon Belgium

    Study Director

  • AccorHotels Germany GmbH Germany

    Vice President Corporate Communications

  • Accenture Services GmbH Germany

    Ass. Mgr Change Management Center

  • BearingPoint Software Solutions GmbH, Germany

    Marketing Analyst

  • Atos Germany

    Global Head of Atos Speak Network

  • DELL Technologies France

    Global Social Media Support Senior Manager

  • Schneider Electric UK

    VP Marketing Integration – Social Media, PR and Content IT Division

  • SAP SE Germany

    Head of Strategy, Processes & Technology, Studio SAP

  • SAP SE Germany

    Global Digital Strategist

  • Oracle Germany

    Director Technology Marketing & Content Strategist EMEA

  • The Economist Group UK

    Associate Director Creative Strategy EMEA

  • Google UK

    Creative Content Lead

  • AUDI AG US

    Director Marketing & PR at Audi AG

  • Microsoft Austria Austria

    SMB Marketing Lead

  • Diageo Netherlands

    Global Head of Brand Communications

  • Vodafone IoT UK

    Retail IoT Market Development Lead

  • Cisco Marketing and Communications Italy

    Head of SP Digital & GTM Marketing Programs

  • METRO AG Germany

    Global Web Visibility & Online Advertising Expert

  • Editions Financial UK

    Managing Director

  • Territory Content to result GmbH Germany

    Head of Content Strategy Member of the Management Board



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Sponsors and Partners

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