4th Annual Content Strategy Summit
12-13

February 2020

Austria

Vienna

About

The right message at the right time for the right audience. That’s the goal for any content marketing strategy, but making it a reality requires a lot of insights, planning and know-how. At the 4th Annual Content Strategy Summit we have all of that and more as industry leaders from around the world will gather together to share best practices and share the successes and failures along the way. Join us on February 12-13, 2020, in Vienna to build your network and gain valuable knowledge that you can use at your company. Digital technology advance...

The right message at the right time for the right audience. That’s the goal for any content marketing strategy, but making it a reality requires a lot of insights, planning and know-how. At the 4th Annual Content Strategy Summit we have all of that and more as industry leaders from around the world will gather together to share best practices and share the successes and failures along the way. Join us on February 12-13, 2020, in Vienna to build your network and gain valuable knowledge that you can use at your company. Digital technology advances so quickly that it’s hard to keep up if you’re not constantly learning and comparing notes with other users, so come and meet with peers who have faced the same problems and find solutions together. You will leave this 2-day event with actionable ideas to apply to your next marketing campaign, and also with a wealth of new contacts who can help you continue to grow. Don’t miss out on this chance to take your content marketing game to the next level! It is an honour and a privilege to invite you to participate in this Summit. We look forward to welcoming you at the Summit in Vienna in February!

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Who Should Attend

SVPs, VPs, CEOs, Directors, Global Heads, Heads, Team Leaders, Specialists, Managers, Strategists, Planners and Creators specialising in:

  • Content Strategy
  • Branding & Reputation
  • Social Media Marketing
  • Communication: Corporate, Brand, Internal, External, Multi-Channel, Omni-Channel, Strategic, Technical
  • E-commerce
  • Engagement
  • Digital Innovation
  • Writing/Editing
  • Organisation Development
  • Content Marketing
  • Digital Marketing
  • Marketing Analytics/Marketing Operation/Marketing Innovation
  • Customer Relations/Public Relations/Media Relations
  • E-marketing
  • Customer Experience
  • UX Design
  • Agencies/Advertising
Key Practical Learning Points of the Summit

Using storytelling to magnify your content strategy
Building strong relationships with stakeholders and influencers
How to get started with social video
Creating a social care content strategy for the brand
How to create your content framework using data
What is the future of storytelling?
How to shape a content marketing strategy that builds trust
Content distribution and measurement strategy for B2B content marketing
Speakers
Freddie Hoff, DK

Head of Content

Expedia

Giuseppe Caltabiano, UK

Head of Content Strategy / Content Marketing Strategy Speaker & Writer

Contently

Giovanni Tavani, FR

Director, Global Social Media Customer Care

Royal Canin

Christian Schneider, AT

Head of Digital & Customer Experience

Fiat Chrysler Automobiles

Lindsay Brennan, NL

Global Marketing Manager – Automation for Sandvik Mining & Rock Technology

Sandvik

Lucas Schärf, AT

Co-Founder & CEO

Content Garden

Caitriona O’Connor, SE

Communications Strategy & Development Manager

Skanska

Niels Klamma, DE

Head of Brand & Marketing Communication

Toyota

Annette Karoline Link-Thoma, DE

Manager, Digital Content Strategy

Pfizer

Michael Gamböck, DE

Senior Strategic Development Manager, Creative Cloud Video

Adobe

Jürgen Sorg, DE

Head of Marketing Communications Truck Tires EMEA

Continental

Ines van Neuss, DE

Head of Global Stories

Siemens

Ana Martines, PT

Corporate Communication Director

L´Oreál Portugal

Annual

Events

Previous Year Attendees
  • A/O Bayer Russia

    Marketing Specialist

  • JT International SA Switzerland

    Employer Branding & HR Communications Manager

  • Airbus Group S.A.S. France

    Editor in Chief

  • Sodexo S.A. France

    Digital Community Manager

  • Henkel AG & Co. KGaA France

    Global Marketing & Communication Manager

  • Represent communications d.o.o. Serbia

    Serbia

  • TUI Travel PLC UK

    Content System Management Manager

  • Siemens S.A. Portugal

    Head of Communications

  • Siemens S.A. Portugalw

    Africa Manager

  • Johnson & Johnson AG Switzerland

    Marketing Communications Manager, EMEA

  • Johnson & Johnson AG Switzerland

    Director, EMEA Marketing Communications

  • Autodesk Limited UK

    Manager of Product Marketing

  • Autodesk Limited UK

    Product Marketing Manager

  • Autodesk Limited UK

    Product Marketing Manager

  • Millipore SAS France

    Scientific Content Manager

  • Dräger Safety AG & Co. KGaA Germany

    Marketing Editor

  • Lear Corporation Holding Spain, SLU Spain

    Marketing Specialist

  • ING Bank N.V. The Netherlands

    Chief Editor

  • SIMAD S.R.L. Italy

    Marketing Communications Specialist

  • SIMAD S.R.L. Italy

    Marketing Communications Manager

  • Mylan GmbH Switzerland

    Head of Global Product PR Department

  • Medicines for Europe Belgium

    Communications Director

  • Meliá Hotels International Spain

    Digital Content & SEO Manager

  • Meliá Hotels International Spain

    Content Strategist

  • Intesa Sanpaolo Group Services Italy

    Internal Communications Senior Specialist

  • TETRA PAK PACKAGING SOLUTIONS SPA Italy

    Manager, Marketing Communication

  • Leica Microsystems Germany

    Manager Scientific PR

  • UPS Europe SPRL/BVBA Belgium

    Customer Communications Lead

  • UPS Europe SPRL/BVBA Belgium

    Healthcare Communications Lead

  • Siemens AG Germany

    Head of Communication Strategy & Planning

  • Siemens AG Germany

    Senior Project Manager, Communications

  • Toxikon Belgium

    Study Director

  • AccorHotels Germany GmbH Germany

    Vice President Corporate Communications

  • Accenture Services GmbH Germany

    Ass. Mgr Change Management Center

  • BearingPoint Software Solutions GmbH, Germany

    Marketing Analyst

  • Atos Germany

    Global Head of Atos Speak Network

  • DELL Technologies France

    Global Social Media Support Senior Manager

  • Schneider Electric UK

    VP Marketing Integration – Social Media, PR and Content IT Division

  • SAP SE Germany

    Head of Strategy, Processes & Technology, Studio SAP

  • SAP SE Germany

    Global Digital Strategist

  • Oracle Germany

    Director Technology Marketing & Content Strategist EMEA

  • The Economist Group UK

    Associate Director Creative Strategy EMEA

  • Google UK

    Creative Content Lead

  • AUDI AG US

    Director Marketing & PR at Audi AG

  • Microsoft Austria Austria

    SMB Marketing Lead

  • Diageo Netherlands

    Global Head of Brand Communications

  • Vodafone IoT UK

    Retail IoT Market Development Lead

  • Cisco Marketing and Communications Italy

    Head of SP Digital & GTM Marketing Programs

  • METRO AG Germany

    Global Web Visibility & Online Advertising Expert

  • Editions Financial UK

    Managing Director

  • Territory Content to result GmbH Germany

    Head of Content Strategy Member of the Management Board



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Sponsors and Partners

Media partner

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