Annual Communications & Public Relations Summit
05-06

March 2015

Germany

Berlin

Hilton Berlin

Mohrenstraße 30, 10117

About

This premier B2B event will enable the participants to learn about the latest techniques and strategies through which they can help their companies build its reputation and ensure the success of their companies. This Summit will be focusing on: innovative communication framework and breakthrough strategies, corporate value creation through reputation management, considering the future of corporate communications, defining and measuring PR success in today’s changing communications environment, corporate responsibility initiatives – team buildi...

This premier B2B event will enable the participants to learn about the latest techniques and strategies through which they can help their companies build its reputation and ensure the success of their companies. This Summit will be focusing on: innovative communication framework and breakthrough strategies, corporate value creation through reputation management, considering the future of corporate communications, defining and measuring PR success in today’s changing communications environment, corporate responsibility initiatives – team building for a better cause.

more info
Who Should Attend

  • Communications: Corporate, Brand, Internal, External, Integrated, Multi-Channel, Strategic
  • External Affairs
  • Public Relations
  • Community/Advocacy Relations
  • Shareholder Relations
  • Reputation
  • Branding & Marketing
  • Corporate affairs
  • Government and Public Affairs
  • Media Relations
  • Investor Relations
  • Strategic Alliances
  • Public Policy
  • Consultancy
Key Practical Learning Points of the Summit

Looking beyond crisis communication: learning from the past - preparing for the future
The Art of Corporate Storytelling: Enabling Leadership through Communications
Injecting life into a 200-year old brand
Strategic communications as a critical competency
Adding social media to your company‘s strategy
Reputation: your company’s most important asset
Building the brand from inside out - can employees lead your global brand building?
Speakers
Ann Halvorsen

Vice President of Communications and Branding

PAUL HARTMANN AG

Martin Riecken

Director Corporate Communications Europe

Lufthansa

Ulrich Lissek

Communications Director

Nord Stream AG

Ulrich Lissek

Communications Director

Nord Stream AG

Paul Osgood

Head of Internal Communications

Philips

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