Annual Content Strategy Summit
16-17

February 2017

Germany

Berlin

Hotel Riu Plaza Berlin

Martin-Luther-Straße 1, 10777

About Summit

This premier B2B event will enable the participants to learn about the latest trends and best practice for creating content strategy. This Summit focuses on the latest market trends in content strategy, the financial side of content strategy, innovation challenges & expectations, sustainability, emerging distribution channels, and future trends & technological developments.

Who Should Attend

CChief Executives, Directors, Vice Presidents, Department Heads, Leaders and Managers specialising in:

  • Content Strategy
  • Branding & Reputation
  • Social Media Marketing
  • Communication: Corporate, Brand, Internal, External, Multi-Channel, Omni-Channel, Strategic
  • E-commerce
  • Digital Innovation
  • Writing/Editing
  • Organisation Development
  • Content Marketing
  • Digital Marketing
  • Marketing Analytics/Marketing Operation/Marketing Innovation
  • Customer Relations/Public Relations/Media Relations
  • E-marketing
  • UX Design
  • Agencies/Advertising
Key Practical Learning Points of the Summit

Content for the customer journey 
Content distribution channels and costs optimisation 
How to create a sustainable user experience
Why use an holistic content strategy 
Creating a framework for lean content strategy
How to recycle content
Incorporating virtual reality and IoT into content strategy
How to benefit from digital omni-channel strategy
Personalisation of content for business
Content creation for retail B2B
Speakers
Angela Everitt

Associate Director Creative Strategy EMEA

The Economist Group

Christoph Zeidler

Head of Strategy, Processes & Technology, Studio SAP

SAP SE

Giovanni Tavani

Global Social Media Support Senior Manager

DELL Technologies

Giuseppe Caltabiano, UK

VP Marketing Integration, Social Media, PR and Content IT Division

Schneider Electric

Klaus Bergius

Director Technology Marketing & Content Strategist EMEA

Oracle

Susan Rafizadeh

Global Digital Strategist

SAP SE

Annual

Events