Channel Optimization in Pharma Summit
08-09

November 2018

Austria

Vienna

About

The Channel Optimization in Pharma Summit, scheduled for the 8th and 9th of November 2018, will bring together industry leaders and experts to discuss the latest discoveries, best practices, and newest technologies regarding Channel Optimization in the pharma industry. Sales and marketing practices in the pharmaceutical industry are being disrupted by digital transformation. To stay competitive, businesses not only have to embrace new technologies, but also understand the complexity of the industry and its implications for successful implement...

The Channel Optimization in Pharma Summit, scheduled for the 8th and 9th of November 2018, will bring together industry leaders and experts to discuss the latest discoveries, best practices, and newest technologies regarding Channel Optimization in the pharma industry. Sales and marketing practices in the pharmaceutical industry are being disrupted by digital transformation. To stay competitive, businesses not only have to embrace new technologies, but also understand the complexity of the industry and its implications for successful implementation. This Summit will focus on the fact that digital channels are gradually supporting and even replacing traditional channels. Merely adding channels does not translate into a successful sales and marketing model. Industry professionals will be seeking answers to some of the field’s biggest challenges including implementing a successful customer engagement strategy along the patient journey, the concept of a patient focused omni-channel model, and optimising sales and marketing budgets through data analysis, to name a few important issues. It is an honour to host this Summit and it’s a privilege to invite you to partake. We look forward to your participation in November!

more info
Who Should Attend

SVPs, VPs, CEOs, Directors, Heads, Team Leaders, Specialists and Managers specialising in:

  • Brand/Marketing
  • Finance
  • Legal
  • Portfolio Management
  • Corporate Strategy
  • Pricing Strategy
  • Digital Marketing
  • Channel Management
  • Patient Access
  • Market Access
  • Commercial Services
  • Regulatory Affairs & Policies
  • Forecasting
  • Sales
  • Supply Chain
  • Business Development
  • Trade Relations
  • Strategic Planning
  • Managed Markets
  • Channel Development
  • Patient Assistance Programs
  • Patient Services
  • Corporate Responsibility
  • Government Affairs/Relations
  • Distribution
  • Demand Planning
Key Practical Learning Points of the Summit

Integrating digital into the supply chain, distribution, and retail strategies
Powering digital transformation by implementing a successful customer engagement strategy in the company
From thinking to execution - the transformation journey in Channel Optimization
Virtual reality - how to provide customers with positive experiences through innovative and novel digital formats
How customer insights and analytics can transform business performance
Mapping the patient and product journey - identify activities to measure and track with partners that improve patient access and medication adherence
Channel Optimization - having an impact on your customer
Omni-channel in pharma - how to leverage value proposition and maximise commercial impact
Maximise the impact of your sales and marketing budget through Channel Optimization
How to precisely target in pharma to survive in the competitive healthcare landscape
How to apply data analytics to enhance multi-channel marketing
The four levels of multi-channel maturity: channel entropy, channel independence, multi-channel integration and multi-channel engagement
Speakers
Christian Scheuer, DK

VP Global Commercial Affairs & Excellence

LEO Pharma

Christian Passarge, CH

Senior Principal – Head of MCM and Social Media Central, East & South Europe

IQVIA

David Ziedman, NL

Vice President

Across Health

Justin Gale, UK

Digital Business Consultant

Kelvin Kirby, UK

CEO

Technology Associates Limited

Lorena Toda, ES

General Manager

Vifor Fresenius medical care renal pharma

Luis Magarzo Bello, ES

Commercial Excellence Head

Mylan Spain

Maarten Van Essen, NL

Marketing Strategy | Customer Experience

Takeda Pharmaceuticals Nederland

Hans Maltha, NL

CEO

Burst

Patrik Grandits, DE

Managing Director, Head EMEA Commercial Operations Oncology

Daiichi Sankyo Oncology Europe GmbH

Sotiris Botozis, GR

Commercial Director

Astellas Pharma

Thorsten Mintel, DE

Director Customer Operations

Pfizer

Rui Lopes, PT

Head of Commercial

Biogen

Sponsors and Partners

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