Design Thinking for Business Innovation Summit
28-29

September 2017

Spain

Barcelona

Hotel Occidental Atenea Mar

Paseo García Faria 37-47, 08019

About Summit

We are pleased to invite you to the Design Thinking for Business Innovation Summit on September 28th and 29th 2017, in Barcelona, Spain. This premier B2B event will enable participants to learn about the latest developments in Design Thinking and how to apply them organisationally and commercially in order to gain a significant advantage among direct competitors. When competing in efficiency it is no longer enough to simply be a champion of maintaining the status quo. Innovating business models, enhancing product and service development schem...

We are pleased to invite you to the Design Thinking for Business Innovation Summit on September 28th and 29th 2017, in Barcelona, Spain. This premier B2B event will enable participants to learn about the latest developments in Design Thinking and how to apply them organisationally and commercially in order to gain a significant advantage among direct competitors. When competing in efficiency it is no longer enough to simply be a champion of maintaining the status quo. Innovating business models, enhancing product and service development schemes, and creating customer centric experiences are becoming paramount to succeed in today’s fast changing world. To become a champion of innovation whilst still focusing on efficiency, a new process is needed – Design Thinking. Design Thinking is the process that brings innovation to life where the customer is at the heart of every business decision. This Summit hinges upon the new ways to leverage Design Thinking into your organisation to become a champion of innovation. Vonlanthen Group of Companies invites you to discuss and debate this new disruptive era and to meet these challenges in a dialogue amongst top professionals in this cross-industry Summit. It is an honour and privilege to invite you to participate in this Summit. We look forward to welcoming you in Barcelona, this coming September!

more info
Who Should Attend

CEOs / Presidents / MDs, CCOs/CMOs/CDOs, Chief Executives, Directors, Vice Presidents, Department Heads, Leaders and Managers specialising in:

  • R&D
  • Design Thinker
  • Design Research
  • Customer Experience
  • Customer Centricity
  • Human Centred Design
  • Creativity
  • Innovation Management
  • Front-End Innovation
  • Organizational Development
  • Portfolio Management
  • Innovation
  • Project Management
  • Business Planning
  • Operations
  • Research
  • Design Thinking
  • Design Strategy
  • Visual Thinking
  • Customer Journey
  • Service Design
  • User Experience
  • Prototyping
  • Open Innovation
  • External Innovation
  • Digital Business Models
  • Product Development
  • Project Controlling
  • Performance Measurement
  • Corporate Development
  • Strategic Innovation Management
  • Product Launch
Key Practical Learning Points of the Summit

Business disruption caused by Design Thinking
Design Thinking is not enough: Timeless methods to scale adoption
The power of Design Thinking to solve problems differently
Hyper-disruptive business models to accelerate new products and services
Human-centred design
Iterative rapid-cycle prototyping
Product innovation, operational excellence, and customer intimacy as the cornerstone of your product development scheme
Slash Design Thinking and the voice of the customer programs How why’d is your customer experience gap?
Designing for an increasingly digital customer
Driving innovation with Design Thinking
Re-evaluating existing products in the face of dramatic technological change
Re-evaluating existing products in the face of dramatic technological change
Speakers
Peter Schmutzer

R&D Strategic Sourcing

Intel

Miguel Lunaparra

Director, Enterprise Design

Capital One

Anne Amsallem

Programme Director “Collaborative Innovation & Design”

Orange

Mette Tang

Customer Experience SAP Europe, Middle East & Africa Director

SAP

Pieter Musters

Director Product Research

Philips

Boris Thorbecke

Boris Thorbecke

Cognizant

Doug Roerden

Vice President for User Experience Design Strategy

Fidelity

Josephine Holmboe

Creative Director for User Experience Design

Fidelity

George Miller

VP Director of Client Innovation

Atos

Rich Bessel

Marketing Creative Director

Intuit QuickBooks

Bianca Hermansen

Director Global Design & Engagement, CFAC

LEGO Group

Richard Copland

Co-Founder

The Future Shapers

Sponsors and Partners

Media partner

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Media partner

Media partner

Media partner

Media partner

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