2nd Design Thinking for Business Innovation Summit
06-07

February 2020

Spain

Barcelona

About

We are pleased to invite you to the 2nd Design Thinking for Business Innovation Summit on February 6th-7th, 2020, in Barcelona, Spain. This B2B event will help participants learn more about using design thinking to create innovation in technology, products, services, business models, processes and organisations. At the Summit, we will discuss the impact of customer experience and focus on individual scenarios in business development. Also, we will discuss the problems and prospects of collective design thinking, which allows you to see the si...

We are pleased to invite you to the 2nd Design Thinking for Business Innovation Summit on February 6th-7th, 2020, in Barcelona, Spain. This B2B event will help participants learn more about using design thinking to create innovation in technology, products, services, business models, processes and organisations. At the Summit, we will discuss the impact of customer experience and focus on individual scenarios in business development. Also, we will discuss the problems and prospects of collective design thinking, which allows you to see the situation from many different angles, and one of the main themes will be the role of empathy, which has a huge impact on the design-thinking process. There will also be special attention paid to digital design thinking, which is a digital customer insight tool to fuel the organisation with an understanding of what happens as customer demands change, the market dynamics become more asymmetric and technologies transform. Digital innovation can enhance traditional business models and processes with digital technologies or invent entirely new engagement models and business models. Design thinkers are becoming very popular because there are many areas that need optimisation. Each person can become an innovator, applying design thinking to his subject area, regardless of the position in the company. Vonlanthen Group of Companies invites you to discuss and debate about a human-centred business reality, to learn skills from hands-on design thinking practitioners and to discover the business models of the future during the dialogue amongst top professionals in this cross-industry event. It is an honour and privilege to invite you to participate in this Summit. We look forward to welcoming you in Barcelona, this coming February!

more info
Who Should Attend

CEOs/Presidents, MDs, CCOs/CMOs/CDOs, Chief Executives, Directors, Vice Presidents, Department Heads, Leaders, Managers, Scientists and Technologists specialising in:

  • Design Thinking
  • Design Strategy
  • Customer Experience
  • Customer Centricity
  • Human Centred Design
  • Creativity
  • Innovation Management
  • Front-End Innovation
  • Organisational Development
  • Portfolio Management
  • Innovation
  • Performance Measurement
  • Corporate Development
  • Strategic Innovation Management
  • Supply Chain Management
  • Risk Management & Risk Communications
  • Regulatory Affairs
  • Technical Development
  • Product Sustainability
  • Quality Control, Safety & Assurance
  • Design Thinker
  • Visual Thinking
  • Customer Journey
  • Service Design
  • User Experience
  • Prototyping
  • Open Innovation
  • External Innovation
  • Business Models/Digital Business Models
  • Product Development
  • Project Management
  • Business Planning
  • Operations
  • Product Development & Quality
  • Research & Development
  • Crisis Management
  • Business Development
  • Scientific Affairs
  • Packaging
Key Practical Learning Points of the Summit

Driving innovation that matters – at speed and scale
Best design thinking experience of largest companies in the world
Design thinking – boost an open and innovative mindset
Using design thinking to create new strategies
Design thinking as a new business strategy with a strong focus on innovation and customer centricity
Human-centred design: how customer insights help cope with uncertainty when exploring new business ideas
Designing for employee experience
Digital design thinking – the challenge of virtual teamwork
Applying design thinking across the innovation process within the industrial B2B co-creation context
Design at scale
Structured process to generate ideas for new products using design thinking
How to ideate and prototype digital solutions in an analog world
Speakers
Adrian Chernoff, US

Partner

Ideation Genesis

Gerhard Pfau, DE

IBM Distinguished Designer, Head Europe, Enterprise Design Thinking

IBM

Anish Joshi, UK

Head of Design & Innovation

Shell

Tobias Haug, ES

VP, SAP Humanising Business

SAP

Anet Redmer, AU

Design & Human-Centred Design Lead

Qantas Airways

Anat Treanor, UK

Lead UX, OSP

Ocado Technology

Alexander Krivobokov, FR

Innovation Marketing Director

Schneider Electric

Jessica Lovegood, UK

AVP UX Designer

Barclays

Dr. Bettina Maisch, DE

Senior Key Expert

Siemens AG

Alexander Grots, DE

CEO of Bashiru & Co-Founder of ProGlove

ProGlove

Angelika Matter-Hug, CH

Head of Human Capital Management

Generali Switzerland

Mike Pinder, BE

Senior Innovation Consultant

Board of Innovation

Siobhan Hennessy, IE

Head of Customer Experience at Musgrave Retail Partners Ireland

Musgrave

Silke Bochat, DE

Global Design Leader & Strategist

Former Head of Design, PepsiCo Eastern Europe

Pieter Musters, NL

Group Lead, Product Research Coffee

Philips

Uli Witte, DE

Design Thinking Coach

Bosch Power Tools, Blue Industrialized Markets

Daniel Friedmann, DE

Expertise Owner User Experience

Bosch Power Tools, Blue Industrialized Markets

Feyyaz Cakir, DE

Design Thinking Coach & Product Designer

Bosch Power Tools, Blue Industrialized Markets

Adrian Karcher, DE

Industrial Designer

Bosch Power Tools, Blue Industrialized Markets

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