With a rich background spanning over a decade in the healthcare industry, Cynthia López is a highly accomplished professional celebrated for elevating local, regional, and global brands through the transformative power of brand building. As the Allegra global brand lead at Sanofi CHC, she earned the prestigious Nicholas Hall award, showcasing a keen ability to break through the clutter. Managing portfolios for prestigious pharmaceutical laboratories (Novartis, GSK, Merck), Cynthia has consistently driven growth by crafting campaigns that establish profound consumer connections and convert into sales.

Bringing expertise to 'The Power of Creativity Remains' conference, she will delve into the challenges of connecting with healthcare audiences and share insights on how creativity can deliver tangible results. She looks forward to contributing to the dialogue, shedding light on innovative approaches that redefine communication in the dynamic healthcare landscape.

Maarten Van Essen has over 15 years of experience in the pharmaceutical industry, focussing on customer experience and digital strategy. For the past three years, he has guided pharmaceutical companies in their journey towards omnichannel and digital transformation at a European and global level. He has specialised in customer experience, running successful co-creation pilots, building organisational frameworks for scaling and replication, and setting up training courses for learning and development. Maarten is a pioneer who is passionate about helping organisations move from a sales-oriented business model to a more sustainable service-oriented business model. He focusses on accelerating innovation with choice and scalability.

Prior to starting his own company, Maarten was a customer excellence lead at Takeda Pharmaceuticals in Europe and Canada. He headed the effort to pilot a value-driven customer engagement approach, which collaborated with a university hospital to use human-centred design to revamp the care pathway for oncology patients. He also co-led the translation of local best practices into a state-of-the-art multichannel marketing program, including end-to-end methodology, maturity assessment, training bootcamp, playbooks, and execution tools. Maarten has held several strategic marketing roles in the Netherlands for Takeda, Danone Medical Nutrition, and Novo Nordisk, always with a strong focus on customer centricity and business model innovation.

Maarten received a bachelor’s degree in biomedical sciences and a master’s degree in biomedical sciences and product management from the University of Utrecht (NL).

With over two decades of comprehensive experience, Hadi Pourebrahim has honed his skills in design across both physical and digital media landscapes. His leadership journey, extending over a decade, reflects a unique blend of creativity and strategic prowess, with a particular focus on problem-solving and strategic planning. 

A substantial six-year immersion in the medical and healthcare sector has fortified his expertise, fostering a profound understanding of diabetes and corresponding therapy solutions, alongside active engagement in research activities.

In addition to his design and healthcare contributions, his proficiency extends to mentoring, supervision, mediation, and coaching, underscored by international accreditation as an ISO-certified business trainer and coach. This aligns seamlessly with his expertise in human-centric processes, weaving connections between neuroscience, sustainability, and the world of design—a topic he is passionately exploring in his work-in-progress book on design and human-centred design.

Lorena Toda has 23 years of experience in the pharma and medtech industries with different roles, including marketing, sales, and general management. She is currently the general manager of Fresenius Medical Care in Iberia. Previously, she worked worked at Novartis, Novo Nordisk, LEO pharma, and Vifor Fresenius.

She mentors startups, invests in life science startups, and teaches and participates in round tables around leadership.

Zehra Erenkus has 15 years of dedicated experience in the pharma industry and working for commercial functions. Throughout her career, Zehra has demonstrated an unwavering dedication to driving innovative analytics solutions with outside-the-box thinking, holding various analytical and strategical roles across top pharma companies.

She has consistently delivered actionable insights, leveraging analytical skills to guide strategic decision-making and drive business growth. Zehra’s passion is harmonising industry experience and academic knowledge with a focus on advanced analytic solutions to drive business success and sharing her experiences to empower others.

Mathieu-William Gilbert is a general manager with 15 years of international experience in the pharmaceutical industry. He was a CFO in Algeria and LATAM, a GM in Chile covering 6 countries, and a member of the board of the Chilean pharma chamber. He led a global transformation project looking into the future commercial model for the next 5-10 years.

Satu Németh is a passionate and results-driven marketing professional with a proven track record in commercial operations. She has nearly 15 years of experience from various marketing and sales positions ranging from customer engagement, brand management, and revenue growth to strategy development and implementation. She is a skilled cross-functional team and project lead, with experience in co-creating and launching digital tools – one of them earning multiple awards in driving ADHD awareness through engaging application. Currently Satu is driving next generation customer experience capabilities throughout the Nordics and supporting teams in data-driven decision-making.

Florian Gäng grew up in a small town in southern Germany’s Black Forest area known for luxury kitchens, high tech cars, and grim fairy tales.
He has 20-plus years’ experience in helping companies change into customer-obsessed organisations by building new capabilities and culture. It’s his passion to create digital products and services desirable for people to use, feasible to build, and viable for businesses to bring to a market.

At Bayer, Florian is responsible for equipping the organisation with the right tools, collaboration models, and mindset to drive business outcomes through a strong customer focus.
He holds a diploma in psychology and information engineering and researched conversational interfaces at the Fraunhofer Institute of labor economics and organisation.

Before joining Bayer, he held executive roles in CX and innovation consultancies and worked as a freelance UX researcher for startups.

Sotiris Botozis is a senior executive with a variety of leadership assignments over 25 years in big pharma and biotech, including global commercial strategy and launches. Having previously led numerous commercial teams at big pharma (like GSK, UCB, Amgen, and Astellas) he is now the founder and CEO of Anelixis Pharmaceuticals, also serving as general manager for Southeast Europe at Avanzanite Bioscience. Sotiris is passionate about patient centricity and its outcomes. He believes that no patient should be left behind when we are talking about access to therapies, even if the disease is ultra-rare.

Johannes Lynker leads IQVIA Germany's go-to-market transformation practice. Johannes has more than 10 years of experience working with multinational life sciences companies, supporting go-to-market strategy, organisational transformation, and digital innovation projects in Germany, Switzerland, and the US. Prior to IQVIA, Johannes worked at Accenture and in//touch hcc, Microsoft, and Bitkom e.V., combining experience in public affairs and management consulting.